Women-Only Off-Road Navigation Rally


Toyota Motor North America (TMNA) has renewed its commitment to the Rebelle Rally, the premier women-only, off-road navigation rally. This year, the company will double the number of representatives to 12 people joining for six groups. This event will include the participation of representatives from different areas of the company, including CALTY Design, Manufacturing, Production Engineering, and Research and Development. The Rebelle Rally is a unique and empowering experience that aligns with Toyota's values of pushing boundaries, fostering a supportive and inclusive culture, and learning by doing. This blog post will focus on the importance of the Rebelle Rally, the 12 representatives of Toyota, and their participation in this event.


The Toyota representatives who will participate in the Rebelle Rally are expected to benefit from the unique experience. They will not only have a lot of fun, but they will also gain valuable insights and skills to bring back to their work and their teams. Moreover, they will be able to put their skills to the test in a challenging environment. The Rebelle Rally is an 8-day endurance event that covers over 2,000 kilometers of challenging terrain across the deserts of California and Nevada. The rally is unique in requiring competitors to navigate using only a map and compass, without the use of GPS or electronic devices.


The Rebelle Rally is designed to empower women, promote teamwork and collaboration, and help participants test their limits. It is also a great opportunity for Toyota to showcase its commitment to diversity, inclusion, and gender equality. Toyota has been serving as the presenting sponsor of the event's live webcast, helping to bring the rally to a wider audience. By doubling the number of representatives for 2023, Toyota is sending a clear message of support to women in the automotive industry.

The Rebelle Rally is more than just a race; it is a platform for personal growth, self-discovery, and learning new skills. The challenges of navigation, terrain, and endurance require participants to rely on their instincts and push beyond their limits. The experience provides women with an opportunity to build their confidence, learn from others, and develop their leadership skills. Toyota's participation in the rally reflects the company's commitment to promoting diversity and inclusion in the automotive industry.

Toyota's decision to double the number of representatives for the Rebelle Rally is a powerful statement of support for women who aspire to a career in the automotive industry. The company's commitment to diversity, inclusion, and gender equality is evident in its participation in this unique event. The Rebelle Rally is more than just a race; it is an opportunity for personal growth and learning new skills. We applaud Toyota's initiative and hope that other companies will follow its example. Let's empower women and promote diversity in the automotive industry!

June 30, 2023
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