Current 2021 Toyota Prius Prime Hatchback Special offers

Starting at $29,215*

The standard features of the Toyota Prius Prime LE include 1.8L I-4 121hp hybrid gas engine, 2-speed CVTi-S CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), side seat mounted airbags, curtain 1st and 2nd row overhead airbags, rear side-impact airbag, driver knee airbag, airbag occupancy sensor, automatic air conditioning, 15" aluminum wheels, cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control, VSC electronic stability.

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Cash Offers

Cash Back Offer

Manufacturer Offers

Cash Back Offer
  • $4,000 cash back

Applies to select new 2021 Toyota Prius Prime.   See Trims

Disclaimer(s):
  • Get $4,000 Customer Cash on a new 2021 Prius Prime Cash from Toyota Motor Sales U.S.A., Inc. on select models of the new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. See your participating Toyota dealer for details. Bonus Cash from Toyota Motor Sales U.S.A., Inc. on the lease or finance of a new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. See your participating Toyota dealer for details. Must finance or lease through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as capitalized cost reduction on lease or down payment on finance. There is no cash back option. Lease or Finance terms on approved credit. For only very well qualified customers/lessees. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust.ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Roadside assistance does not include parts and fluids, except emergency fuel delivery.
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Bonus Cash

Manufacturer Offers

Cash Back Offer
  • $500 cash back

Applies to select new 2021 Toyota Prius Prime.   See Trims

Disclaimer(s):
  • Get $4,000 Customer Cash on a new 2021 Prius Prime Cash from Toyota Motor Sales U.S.A., Inc. on select models of the new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. See your participating Toyota dealer for details. Bonus Cash from Toyota Motor Sales U.S.A., Inc. on the lease or finance of a new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. See your participating Toyota dealer for details. Must finance or lease through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as capitalized cost reduction on lease or down payment on finance. There is no cash back option. Lease or Finance terms on approved credit. For only very well qualified customers/lessees. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust.ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Roadside assistance does not include parts and fluids, except emergency fuel delivery.
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Military Rebate

Manufacturer Offers

Military Rebate
  • $750 cash back

Applies to multiple models.   See Trims

Disclaimer(s):
  • Eligible U.S. military personnel and their families may qualify for a $750 reward that can be used toward a new Toyota financed or leased through your dealer and Toyota Financial Services. $750 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new Toyota vehicles, dated from 01-05-2021 through 02-01-2021. To qualify for the rebate, at the time of purchase or lease you must (1) be in current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a military veteran within two years of their discharge date; OR a household member of an eligible U.S. military personnel, including Gold Star family members; AND (2) provide verifiable proof of military status or active service; (3) receive a salary sufficient to cover ordinary living expenses and payment for your new vehicle; and (4) receive credit approval from and execute a finance or lease contract through a participating Toyota dealer and Toyota Financial Services. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Graduate Rebate Program, the iFi Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Toyota Financial Services is a service mark of Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust. ©2020 Toyota Financial Services. All rights reserved.You must meet all of these conditions: Be in current active duty status in the U.S. Military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. Military inactive reserves (i.e., Ready Reserves) that are part of the Individual Ready Reserve, Selected Reserve and Inactive National Guard; OR A Military retiree within two years of retirement or honorably discharged veteran of the U.S. Military within two year of their honorable discharge date; OR a Household member* of an eligible U.S. Military personnel; AND Provide verifiable proof of military status or active service at the time of purchase in the form of one of the following documentations: Leave and Earning Statement Military Identification Card Veterans/Retirees DD Form-214 Receive a salary sufficient to cover ordinary living expenses and payments for your Toyota Be credit approved by TFS. *Household member(s):- Household and/or family member of the qualified Military personnel living at the same address as the qualified Military personnel. An eligible service member and his or her household may reside in permanent or temporary housing.- Gold star family members are family members of a fallen hero(s) and are also considered as household and/or family member and are eligible for this program.ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Roadside assistance does not include parts and fluids, except emergency fuel delivery.
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College Graduate

Manufacturer Offers

College Graduate
  • $500 cash back

Applies to multiple models.   See Trims

Disclaimer(s):
  • You may qualify for a $500 rebate if you have graduated within the last two calendar years or will within the next six months and finance or lease a select new Toyota through your dealer and Toyota Financial Services. College Graduate Rebate is available on select new Toyota vehicles. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. College Graduate Finance Program (which is not a rebate and instead offers competitive APRs and lease terms) is available on the lease or finance (including preferred option) of all new and unlicensed Toyota models or on TCUVs or Scion Certified Pre-Owned Vehicles. Subject to the foregoing limits and requirements below, the College Graduate Rebate Program and College Graduate Finance Program are available upon credit approval from and execution of a finance or lease contract through a participating Toyota dealer and Toyota Financial Services (TFS). Not all applicants will qualify. To qualify for the College Graduate Rebate Program and College Graduate Finance Program, customers must be currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited two-year trade or vocational school; OR (d) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification and any one of the following documents will be accepted: (a) copy of diploma; OR (b) letter from the college/university/trade school registrar’s office stating graduation date and type of degree or certification earned; OR (c) copy of the final transcript confirming graduation date and type of degree earned; OR (d) copy of current transcript (or letter from college/university registrar’s office) confirming current enrollment in a graduate degree program. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. College Graduate Rebate Program may not be combined with the Toyota Military Rebate Program or iFi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 01-05-2021 and 02-01-2021. College Graduate Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college graduate rebate terms in your area. Under the College Graduate Finance Program, competitive APRs and lease terms are available on eligible finance contracts with terms up to specified number of months for retail and lease and preferred option financing on new vehicles. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2020 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC).If you are a student who will graduate from college in the next six months or have graduated in the past two years, you may be eligible for Toyota's College Graduate Rebate Program. You may also be eligible if you are enrolled in or have graduated from a graduate program, have completed a two-year post secondary automotive program accredited by the NATEF or have completed an electrician certification program through NJATC and the IBEW.Can be combined with other Toyota Special offers!Toyota Financial Services College Graduate Program is available on approved credit through participating Toyota dealer and Toyota Financial Services. Not all applicants will qualify. Incentive offered by Toyota Motor Sales, U.S.A., Inc. On lease contracts, incentive must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, incentive must be applied toward the Down Payment. One incentive per finance or lease transaction. Not compatible with the Toyota Military Incentive Program. College Graduate Program is subject to change or termination at any time. Some restrictions may apply. SEE DEALER FOR DETAILS.Program may not be available in all states. On eligible finance contracts with terms up to 60 months (up to 72 months for Camrys) first payment may be deferred for first 90 days on eligible new Toyota vehicles; finance charges accrue from contract date. Deferred payment not available in Pennsylvania or in connection with the preferred option financial plan. Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See participating Toyota dealer for plan details. Valid only in the continental U.S. and Alaska. Roadside Assistance does not include parts and fluids. Prius Plug-in Hybrid comes with an extra year of roadside assistance, for a total of three (3) years from date of purchase.ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Roadside assistance does not include parts and fluids, except emergency fuel delivery.
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Cash and Finance Offer

APR offer

Manufacturer Offers

APR offer
  • 0.0% APR for 24 months
  • 0.0% APR for 36 months
  • 0.0% APR for 48 months
  • 0.0% APR for 60 months
  • 1.9% APR for 72 months
  • and
  • $500 cash back

Applies to select new 2021 Toyota Prius Prime.   See Trims

Disclaimer(s):
  • Qualified buyers can finance a new 2021 Prius Prime at 0% APR for 60 Months. 0% APR for 60 monthly payments of $16.67 for every $1,000 financed. Terms available on approved credit to For only very well qualified customers/lessees through participating Toyota dealers and Toyota Financial Services (TFS). No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation. Bonus Cash from Toyota Motor Sales U.S.A., Inc. on the finance of a new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, Lease, Lease Subvention Cash. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. See your participating Toyota dealer for details. Must finance through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as down payment on finance. There is no cash back option. Finance terms on approved credit. [insert credit qualification requirement for finance offer]. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust.1.9% APR for 72 monthly payments of $14.71 for every $1,000 financed. Terms available on approved credit to For only very well qualified customers/lessees through participating Toyota dealers and Toyota Financial Services (TFS). No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation. Bonus Cash from Toyota Motor Sales U.S.A., Inc. on the finance of a new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, Lease, Lease Subvention Cash. Offer available in MD regardless of buyer's residency; void where prohibited. Expires 02-01-2021. See your participating Toyota dealer for details. Must finance through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as down payment on finance. There is no cash back option. Finance terms on approved credit. [insert credit qualification requirement for finance offer]. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust.ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Roadside assistance does not include parts and fluids, except emergency fuel delivery. Truth in Lending Act Disclosure: Down payment will vary with APR and credit. For example, 0.0% APR with $2,500 down payment provides for 60 monthly payments of $16.67 per $1000 financed for qualified buyers. 0.0% APR for a term of 24 months corresponds to a monthly cost of $41.67 per $1000 financed. 0.0% APR for a term of 36 months corresponds to a monthly cost of $27.78 per $1000 financed. 0.0% APR for a term of 48 months corresponds to a monthly cost of $20.83 per $1000 financed. 1.9% APR for a term of 72 months corresponds to a monthly cost of $14.71 per $1000 financed. The rates described are for estimation purposes only; you may not be able to finance at this rate.
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