A Contest Where Fun Decides the Winner

Somewhere in the middle of nowhere, California, Toyota held a competition. The first "Fun Games."

Three teams of two were each given a brand-new Toyota Tacoma, and sent out into the wilderness to complete challenges, like rafting on a river, setting up tents in the dark, and rumbling down off-road trails.

The winners of the contest wouldn't be the team to get their tasks done first, or best. The winners of the Fun Games would be the team having the most fun.

How can you rate people on how much fun they're having? It's possible, with new wristband technology. It measures participants' vital signs, much like a lie detector, and can actually determine their emotional state.

The points were racked up, and a champion was decided.

Do you want a truck so fun your enthusiasm will be scientifically measurable? Stop in to Bayside Toyota, and browse our new vehicles.

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